Florida Keys Wedding Photographer Capturing Authentic Moments

Ivan Apfel is an editorial style documentary weddings and portraits photographer in the Florida Keys, Miami and the Palm Beaches. I specialize in producing beautiful, authentic, and emotion filled images of you and your wedding without intruding on your day. In the background but always there when you need us capturing all of the little moments and details.

from tender to zany

you make the memories...

...and we'll make sure to capture them all

Your Day...

...is All About You.

You and your bridesmaid’s dancing to Drake in your robes with champagne glasses in your hands. The groom and his boys laughing as they roast one another drinking bourbon. The cutest little flower girl in the world on her iPad because grown-ups are being boring. The rock that is usually your father tearing up uncontrollably when he sees you in your dress. The smile on your faces when you see each other on opposite ends of the aisle because it “just got real”. The high-fives and hugs walking back down the aisle. Nailing the dip you had been practicing for weeks. The look on your faces during the best-man’s toast because “he went there”. You and the people you love most celebrating like it’s the last night on Earth.

THAT’s what will matter to you most. Which is why THAT’s what I capture.

Your wedding day should be one of the most emotional days of your life. But one of those emotions shouldn’t be stress. While I can not control the weather, your flowers or your cake, I can insure that your photography experience is as enjoyable and stress free as possible.

How I do this is pretty simple, I make sure that your wedding day is all about you, not me.

Leading up to your day, I am available to chat about the details of the day that are important to you, assist with creating your timeline, and answer any questions about things that worry you.

Then on your wedding day, myself and my team arrive on time, and capture your day with as little direction as possible. While there will be some direction during the portrait portion of the day, our overall goal is to be as invisible as possible to capture the true emotions and moments of the day.

Real Couples

As you view my galleries and blog posts, you will see that I have chosen to post weddings shot over the past decade or more. While many photographers will choose to post only their most recent work, I chose a wider range so that you can see that my style hasn’t change based on trends. I am now and have always been an editorial style documentary photographer. Click image to view Session or Wedding

Wedding Coverage:

My base coverage starts at $4200 and includes the following:

• Myself as your Primary Photographer.
• Up to 10 hours Day Of coverage
• All final, fully processed, high resolution image files delivered via digital download link.
• Online Family & Friends Gallery.
• Sneak Peeks within 12 hours.
• Shoot Schedule & Shot List Assistance.
• 10x10 Luxury Bride & Groom Album with Album Box

Other Package and a la Carte options include:
Engagement Sessions • Day After Sessions • Luxury Albums
• Parent Albums • Print Boxes • Second Shooters
• Rehearsal/Welcome Coverage

Ivan is an incredible photographer! We were so happy when we booked him for our wedding. Ivan is personable, professional, and very talented. He made us feel so comfortable during the entire process- from the engagement photo shoot through our wedding. Ivan went above and beyond on our wedding day, taking shots of us during the rain and dealing with loud, excited family members during a long day. Ivan and his wonderful wife/assistant Anna had smiles on the entire time and made us feel at ease! He even sent us a few photos the following afternoon - it meant so much to us that we could relive our big day and share a couple of photos with our families right away. Ivan's photography itself is beautiful- he truly captured us as a couple. We were very pleased with his services and recommend Ivan Apfel Photography highly!

he truly captured us as a couple."

"Ivan is an incredible photographer!

jacki + cory
pinecrest wedding

Fantastic photographer. We had a wonderful experience working with Ivan on our engagement photos and on our wedding day. He helped us get all of the shots we wanted without ever feeling like we were missing the party! His style of photography was also exactly what we were looking for - vibrant, realistic tones that will help us relive our actual memories and mental snapshots. He is also very funny and easy to work with. Grateful to Ivan for such a stress-free experience on our wedding and the beautiful photos that will last a lifetime.

exactly what we were looking for"

"Fantastic photographer.

julie + Francis
Islamorada wedding

I cannot recommend Ivan Apfel Photography enough! Five stars!!! Ivan is professional and very talented. We used him for our engagement photos and wedding and our beautiful photos were better than we could’ve imagined. His work is impeccable and he takes care in every detail from beginning to end. The photos turned out amazing! We will definitely use Ivan for all of our photo needs!

The photos turned out amazing!"

"Five stars!!!

Abby + Rob
Key West wedding

Ivan Apfel was a blessing to our wedding. He capture very special moment in our wedding with a spectacular photo. Also, one of the many things we loved about Ivan was that we didn't pay him for certain amount of hours because he offered his service for the whole day for a reasonable price and a high quality of pictures!!! All we can say if you want to have amazing pictures with a experienced photographer choose Ivan; he is awesome!!!

He is Awesome!"

"Choose Ivan

Nacira + Ronaldo
Coral Gables wedding

Ivan is the best of the best in the Miami photography industry. He's extremely knowledgable about his field, so friendly and willing to answer any questions and guide you through each step of documenting your special day. He is extremely responsive; when I first inquired as to his services via his website late one night, he called me early the very next afternoon to book our meeting. For his expertise, he is extremely flexible in his timing and pricing and will work to get you the very best for your budget, like he did for my husband and I. We were so pleased and ecstatic with our final photos and the flawless album he put together for us. I would truly trust no one else with photographing such an important day. We look forward to being return costumes when the time comes for maternity photos. Trust Ivan! You can't go wrong!

Trust Ivan! You can't go wrong!

"Ivan is the best of the best

Vanessa + Julio
Miami wedding

Our photos are nothing short of amazing. Other photographers have set cliche places where they take photos of ALL of their clients. Not this photographer. Ivan takes your personality and vision into account to give you exactly what you want. He is a true artist. The knotty bride even featured our photos on her blog. Everyone has been extremely impressed with our photos, and we absolutely love them. Thanks, Ivan!”

we absolutely love them."

"He is a true artist.

Katie + Ryan
Biltmore wedding


Are there any travel fees for coverage?

Our local coverage area is from West Palm Beach to Middle Keys. Outside those areas will involve a travel fee based purely off the cost of travel. Because the travel fee is based on the travel costs at the time of quoting, the travel fee portion will be quoted prior to booking and will be due upon booking so that any travel reservations can be booked at that time. Because of this, travel fees are earned upon receipt and non-refundable.

We're ready to book. What now?

That’s awesome. If we have not had the chance to chat and discuss your big day, then that would obviously be step one. After that, I will send you a Services Overview and Estimate along with the Services Agreement. There will also be a link to make your online retainer payment. The non-refundable retainer is a flat $1800 regardless of final package selection. Once the Agreement is signed and the retainer received, you are all set for your wedding date.

Can we change our coverage package later?

Absolutely! This is why our Retainer is not based on the package you book. That said, if you book a package with an Assistant or Second Shooter, we secure those team members availability immediately. Because of this, while you can upgrade your package, you cannot downgrade it after booking. For this reason, unless you are 100% sure of your package, I recommend waiting till 45 days before your wedding to make your final package selection. 

What is your turn-around time?

Your final image file link and Family & Friends Online Gallery will be ready for you within 45 days after your wedding date. Albums will ship within 30 days of your final design approval.

What if we have to cancel or postpone?

While this rarely happens, it does from time to time due to unforeseen circumstances, Hurricanes, etc. Once you book your date, we turn away all potential couples or events for that date. Because of this, all retainer and travel fees are deemed earned and non-refundable regardless of reason. However, in certain instances such as pandemics and hurricanes, we will allow a one-time rescheduling of your date to a date within 12 months of the original date only if the new date is available. Otherwise, cancellations and postponement prior to 60 days of the event will result in loss of retainer and travel fees; within 60 to 30 days of event loss of retainer, travel fees and 50% of booked package fee; within 30 days of event, loss of all fees and retainers paid. 

I know this may sound extreme, but we do not mean it to be. This is why we can not stress enough the importance of protecting your event and yourself with a very simple and inexpensive Wedding Insurance Coverage. There are tons of insurance companies that offer these to couple. The coverage costs between $80 to $300 and will protect your from any injury liability, venue damages, as well as any and all retainer and vendor payment losses that result from cancelations or postponements. So please, make this the next wedding day investment you make!

You also shoot Commercial Photography, how did that happen?

I can thank one of my amazing brides for this one. She is the event coordinator for a major media company; and after her wedding, she convinced me to start shooting their events. Then their media team would start asking me to provide other photography services. Then word of mouth kicked in and over a decade later I shoot commercial and event work for a dozen or so companies, and headshots for dozens of businesses. I am also an editorial assignment photographer for Getty Images covering red carpets, premieres and other major events. But I still love shooting my weddings.

Florida Keys Wedding Photographer Capturing Authentic Moments

Ivan Apfel is an editorial style documentary weddings and portraits photographer in the Florida Keys, Miami and the Palm Beaches. I specialize in producing beautiful, authentic, and emotion filled images of you and your wedding without intruding on your day. In the background but always there when you need us capturing all of the little moments and details.


Are you ready to reach out and talk photography with us?